10 Apr AXE ‘Find Your Magic’ campaign

The Axe Find Your Magic’ campaign inspires guys to celebrate their individuality, reject archaic, stereotypical notions of male attractiveness, and gives them the tools and inspiration they need to work on their original style.The three local influences introduced at the Melrose Arch launch, blogger Siya Beyile of the Threaded Man, hip hop artist Zulu former Durban group Dreamteam member and style icon Trevor Stuurman, will lead the debate on masculinity & attraction and to encourage men across the country to ‘Find Your Magic’ through media interviews and social media engagements.The South African campaign follows the launch of the Axe global campaign earlier this year, and will see the arrival of a new range of grooming products to encourage men to ignore stereotypes and express their individuality – no matter what it looks like – in the months to come.Read more Axe Find Your Magic Campaign